Top mobile advertising trends you should know

Mobile advertising has been a prominent trend for businesses of all sizes. With advertisements reaching individuals with a personalized touch on their smartphones, marketers have been successful in branding their products in the digitized age with mobile ad servers. In this article, you will get to know about some of the most popular mobile marketing trends.
Shifting budget from web to mobile advertising Presently, media buyers are typically allocating about two out of three parts of their advertising budgets to digital media. The majority of advertisement takes place on mobile, both in the form of apps and websites. Previously, a significant portion of the online advertisement budget was allocated for desktop ads. However, recent studies reveal that funds allocated for mobile advertisements by most of the companies have increased significantly. The reason is simple, people are more tied to their mobile devices than desktops.

Videos create greater engagement Video marketing mechanisms have changed the mobile marketing scenario significantly. More advertisers and publishers have pushed the inclusion of videos on apps and websites. This attracts consumers more than static still ads. It has been found that people can make better decisions when they watch videos of products. This enhances the overall customer experience significantly.

Increased awareness about privacy In 2018, the GDPR (General Data Protection Regulation) was implemented. Since then, awareness about privacy has increased manifold. Therefore, the scale of data that is available without restrictions has dropped significantly in various parts of the world. This has been a matter of concern among advertisers and marketers. However, the good news is that the quality of consented data has improved since then. In the process, marketers can enjoy better targeting. The advertisers will try to make adjustments in their strategies in the coming years while acquiring and using consented data. The privacy of consumers would be one of the key aspects of targeting.

In-app services Marketers always seek strategies and tactics that make the searching and purchasing processes as easy as possible for the buyers. As a part of marketing campaigns, in-app services are becoming more popular as they are convenient. This can generate direct responses from the customers. Particularly, you might have noticed home-delivery services in apps for restaurants. Besides, e-commerce and educational companies are also evolving, and they are coming up with strong marketing tactics with their app-oriented services. These firms, can, therefore, get across to a wider customer base, and at the same time, retain their loyalty.

AI-based algorithms The use of AI-based algorithms in mobile marketing has enhanced the user experience significantly. The effectiveness of an ad campaign depends significantly on the user experience. To ensure pleasant user experience, mobile marketers are using AI algorithms to learn what works and what does not. This, in turn, benefits both the developers and customers. AI tools help to process large volumes of data from users who download the app and how they use the app and respond to mobile ads.

Apart from the trends mentioned here, other mechanisms are also gaining popularity. Marketing in the digitized era is an evolving process, with new ideas penetrating the market continuously. Mobile marketers need to learn, evaluate and implement the latest trends while nurturing their existing clients with care.

The Meeting Planner’s Guide To Choosing A Meeting Space Rental

Deciding on renting a meeting space is easier now than it’s ever been. From more flexible locations to apps and “rent my space” opportunities, it’s no longer an arcane magic only professional event planners can do.
First and foremost: the budget. That will determine everything else. If the budget’s insufficient for anything requested, it’s better to get that out in the open before beginning a snipe hunt for the impossible space. You might need to reset either location or amenity expectations to make the meeting happen.

Where do you need the meeting space rental to be relative to the organization? In a three-block radius in a city? In town? Somewhere in the Texas Hill Country? The Northeast US?

How big? Finding a meeting space rental for a half-day presentation in a conference room is a snap. There are coffee shops with meeting spaces. Some will allow their use for free if you run up a high enough tab. Same with some pizza shops, which may trade a fairly bare bones meeting space with excellent and fresh-made food. Finding a space where five ten-person breakout sessions and a meeting room big enough for all of them plus visitors is a whole other animal. Know your crowd size, and always plan for close to the maximum, not minimum, attendance. Ten percent extra attendance in a thirty-person at a meeting is three. Three unexpected participants in a room with a ten-person capacity means just-in-time juggling of people, throwing off a busy planned day. Too small a crowd in a large space isn’t comfortable, however. Hotels can talk about screens to hem in a large space but, unless they’re thick, floor-to-ceiling walls, it won’t work—we humans are good at perceiving space and the echoing void beyond the fabric curtains.

Does the rental require special spaces or furniture? An HR expo for employee benefits might require a lot of tables–and room. An all-day sales kickoff meeting with presentations and the need for lunch and a bar at day’s end is very suited by a cinema brewery. Something more relaxed and intimate in a country setting? A winery might be a good choice. Knowing all the quirks of a meeting make it easier to find meeting space for it. Team-building meeting events might do well in a skating rink or ceramic painting studio. Or only a normal meeting room but with more space for floor activities.

For any meeting space you look at, ask if the facilities are appropriate for folks using wheelchairs or crutches. It goes without saying that they need to be able to participate in the event just like everyone else—including adapted bathrooms. If there might be nursing moms at the event, think about where she can nurse in a quiet setting.

Lastly, if this is a high budget meeting, try to visit the top contenders in person before locking in the space rental. Pictures don’t do justice to the space. (It’s a nice place, but isn’t that a karaoke bar next door? Should be great for the evening management get-together, no?) Maybe in ten years you can rent a robot to scout a space for you.