Top mobile advertising trends you should know

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Mobile advertising has been a prominent trend for businesses of all sizes. With advertisements reaching individuals with a personalized touch on their smartphones, marketers have been successful in branding their products in the digitized age with mobile ad servers. In this article, you will get to know about some of the most popular mobile marketing trends.
Shifting budget from web to mobile advertising Presently, media buyers are typically allocating about two out of three parts of their advertising budgets to digital media. The majority of advertisement takes place on mobile, both in the form of apps and websites. Previously, a significant portion of the online advertisement budget was allocated for desktop ads. However, recent studies reveal that funds allocated for mobile advertisements by most of the companies have increased significantly. The reason is simple, people are more tied to their mobile devices than desktops.

Videos create greater engagement Video marketing mechanisms have changed the mobile marketing scenario significantly. More advertisers and publishers have pushed the inclusion of videos on apps and websites. This attracts consumers more than static still ads. It has been found that people can make better decisions when they watch videos of products. This enhances the overall customer experience significantly.

Increased awareness about privacy In 2018, the GDPR (General Data Protection Regulation) was implemented. Since then, awareness about privacy has increased manifold. Therefore, the scale of data that is available without restrictions has dropped significantly in various parts of the world. This has been a matter of concern among advertisers and marketers. However, the good news is that the quality of consented data has improved since then. In the process, marketers can enjoy better targeting. The advertisers will try to make adjustments in their strategies in the coming years while acquiring and using consented data. The privacy of consumers would be one of the key aspects of targeting.

In-app services Marketers always seek strategies and tactics that make the searching and purchasing processes as easy as possible for the buyers. As a part of marketing campaigns, in-app services are becoming more popular as they are convenient. This can generate direct responses from the customers. Particularly, you might have noticed home-delivery services in apps for restaurants. Besides, e-commerce and educational companies are also evolving, and they are coming up with strong marketing tactics with their app-oriented services. These firms, can, therefore, get across to a wider customer base, and at the same time, retain their loyalty.

AI-based algorithms The use of AI-based algorithms in mobile marketing has enhanced the user experience significantly. The effectiveness of an ad campaign depends significantly on the user experience. To ensure pleasant user experience, mobile marketers are using AI algorithms to learn what works and what does not. This, in turn, benefits both the developers and customers. AI tools help to process large volumes of data from users who download the app and how they use the app and respond to mobile ads.

Apart from the trends mentioned here, other mechanisms are also gaining popularity. Marketing in the digitized era is an evolving process, with new ideas penetrating the market continuously. Mobile marketers need to learn, evaluate and implement the latest trends while nurturing their existing clients with care.

The Meeting Planner’s Guide To Choosing A Meeting Space Rental

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Deciding on renting a meeting space is easier now than it’s ever been. From more flexible locations to apps and “rent my space” opportunities, it’s no longer an arcane magic only professional event planners can do.
First and foremost: the budget. That will determine everything else. If the budget’s insufficient for anything requested, it’s better to get that out in the open before beginning a snipe hunt for the impossible space. You might need to reset either location or amenity expectations to make the meeting happen.

Where do you need the meeting space rental to be relative to the organization? In a three-block radius in a city? In town? Somewhere in the Texas Hill Country? The Northeast US?

How big? Finding a meeting space rental for a half-day presentation in a conference room is a snap. There are coffee shops with meeting spaces. Some will allow their use for free if you run up a high enough tab. Same with some pizza shops, which may trade a fairly bare bones meeting space with excellent and fresh-made food. Finding a space where five ten-person breakout sessions and a meeting room big enough for all of them plus visitors is a whole other animal. Know your crowd size, and always plan for close to the maximum, not minimum, attendance. Ten percent extra attendance in a thirty-person at a meeting is three. Three unexpected participants in a room with a ten-person capacity means just-in-time juggling of people, throwing off a busy planned day. Too small a crowd in a large space isn’t comfortable, however. Hotels can talk about screens to hem in a large space but, unless they’re thick, floor-to-ceiling walls, it won’t work—we humans are good at perceiving space and the echoing void beyond the fabric curtains.

Does the rental require special spaces or furniture? An HR expo for employee benefits might require a lot of tables–and room. An all-day sales kickoff meeting with presentations and the need for lunch and a bar at day’s end is very suited by a cinema brewery. Something more relaxed and intimate in a country setting? A winery might be a good choice. Knowing all the quirks of a meeting make it easier to find meeting space for it. Team-building meeting events might do well in a skating rink or ceramic painting studio. Or only a normal meeting room but with more space for floor activities.

For any meeting space you look at, ask if the facilities are appropriate for folks using wheelchairs or crutches. It goes without saying that they need to be able to participate in the event just like everyone else—including adapted bathrooms. If there might be nursing moms at the event, think about where she can nurse in a quiet setting.

Lastly, if this is a high budget meeting, try to visit the top contenders in person before locking in the space rental. Pictures don’t do justice to the space. (It’s a nice place, but isn’t that a karaoke bar next door? Should be great for the evening management get-together, no?) Maybe in ten years you can rent a robot to scout a space for you.

8 Detailed Steps to Pack & Move Fish Tank Safely!

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Do you have an upcoming move from Surat to Patalganga already scheduled? After managing almost all the complicated packing tasks with the packers and movers in Surat, you are now left with the tricky task of packing the fish tank. Well, we know you are a bit worried about handling this job single-handedly, but you still want to do it yourself because this exquisite, extra-fragile house item is one of your treasured possessions and you do not want the movers to prepare it. Well, in that case, you have to be extra careful and think of a strategic plan to execute the job effortlessly.
To help you out with the same, we have composed this detailed guide that has some basic instructions you can check out to safely move the fish tank to your new home. Read carefully and put the steps into action:

• Research and inquire

Packing and moving fish tanks and preparing delicate fishes for the journey can be fairly tricky. So, think again and decide whether hiring the moving professionals would make sense at this point. Countless, professional moving companies provide specialized services for moving your delicate plants and pets and by opting for their dedicated packing assistance, you can take care of the much-adored fish family you have nurtured over years. Since these are specific kinds of moving solutions, they come at a price but you can always compare and choose to get your hands on an affordable deal!

• Prepare the fish tank

By now, you might have fully decided how you want to handle the moving of your fish tank/aquarium and if you want to make it yourself, then do it this way – first, prepare a space where you will perform the task. Next, drain the water and transfer it safely in clean containers (buckets/jars). For this, you should use a siphon hose. Now make use of the packing materials you gathered to methodically pack the fish tank and all its decorations (rocks, artificial plants, stones, lights, signs, and other fixtures). Make sure you are wearing gloves throughout the process to ensure safety.

• Provide class packing

As we mentioned above, the fish tank and all its accessories should be given quality packing protection ahead of the move because they are gentle and might get damaged during transit disturbances. Some key packing items you will need for the packing task include – moving blankets, packing paper, bubble wraps, transparent pouches, corner protectors, durable cardboard boxes, high-quality packaging tape, scissors, etc. You can get all of these sourced from online stores or buy them from the local market nearby but you need to have all these necessary supplies if you want to safely transport your fish tank to your new home.

• Follow the right steps

The packing of the fish tank has to be done with a procedure. Since we are not pros at this and neither do we know the right measures of packing it, considering some key tips can help! First, safely transfer the fish into separate small glass containers or a big vessel and make sure the water is clean. Then start with the packing task – give the fish tank a good clean-up after you have removed everything from it. All the tiny décor items, fixtures, and accessories should be generously coated with wrapping paper first, and then with a coat of bubble wrap. Everything should be secured in place with packing tape and the extra-delicate stuff should be added with a layer of moving blanket, too.

Note: The sand, gravel, pumps, and other tools should be carefully removed from the fish tank, wiped dry, and kept safely inside transparent pouches/bags during the move. Make sure you keep them somewhere close, so you can reinstate everything soon after the move.

• Think about the fishes

During all this while, you might find yourself struggling with a lot of things – more so because preparing a fish tank for the move (by following the above-mentioned steps) is not an easy affair! So, think if you even want to get your fish tank moved to your new place or not. If you are not confident about getting it moved, you can giveaway it to someone from your friend circle who would be as considerate towards these as you.

• Prepare fish for move

To prepare your precious fishes for the move, you should see if all their moving arrangements are done and whether they will get an ideal atmosphere throughout the transit duration. Avoid feeding them a few days before the final moving date. The vessel you transfer your fish should be aerated and the water inside should be a fair blend of old water from the fish tank and freshwater, so that the sensitive fishes do not get disturbed by the sudden change in the surroundings (water composition).

• Oversee truck loading

Since you are moving without experts, you should assign the move supervising task to either any of your friends or someone from your family. After all, moving involves careful overseeing of multiple things and especially the goods loading process. In this case, you should look if the box carrying your fish tank, and other moving cartons are loaded and settled within the moving truck appropriately or not.

• Establish the fish tank

Make sure this exquisite item is unloaded first from the moving vehicle and carefully established in your new home, soon after! Keep the space where you will install your fish tank clean and ready so you can fix it right there, with the help of your family members shortly after the move. Once it is positioned correctly, recreate the interior setting of your fish tank with all the details and equipment, add water, carefully release the fishes within and let them taste the new feeling of the new space.

EndNote

Preparing and moving a fish tank is no less challenging than moving some delicate piece of glassware. Both require the same level of care and protection, and without proficient assistance of the movers and packers in Surat, relocating from Surat to Patalganga can be fairly tricky. So book them speedily to enjoy a comfortable move!